Cannabis Industry Gets Crafty With Terpenes

Terpenes, terpenoids, terps. Whatever you call them, these compounds in cannabis that give it distinctive aromas and flavors are popping up in consumer products everywhere. In US states where medical and recreational cannabis is legal, companies are spiking tinctures, vaping oils, lotions, foods, and beverages with terpenes, along with cannabinoids like tetrahydrocannabinol (THC) and cannabidiol (CBD). In other places, companies are marketing similar products minus the THC, with labels claiming “whole plant” medicine or “full spectrum” CBD.

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