Offering consumers a face-to-face experience helps them remember a marijuana brand, experts advise

Whether it’s a cannabis-focused arts and music festival, a “garden party” or a tour that guides visitors from cultivation all the way to the sales floor, experts say that creating memories that stick with customers is among the most effective ways to build brand loyalty.

In an industry constrained by regulations that limit cannabis advertising, experiential marketing, also known as engagement marketing, is taking hold.

Link to story: bit.ly/2CesRdl