Retail pop-ups help cannabis suppliers attract customers

February 17, 2020

As marijuana companies seek more and different ways to make their products stand out on store shelves, they’re starting to turn to pop-up displays and events inside retail locations.

Setting up a temporary sales outlet – known as a pop-up – inside a cannabis store allows cannabis producers, vape makers, edibles manufacturers and other marijuana product suppliers to have direct contact with consumers.

Pop-ups also can assist companies in presenting new items and serving up in-store specials.