Live streaming, digital ads keep cannabis brands on consumers’ minds

May 5, 2020

Many marijuana brands have relied on in-store pop-ups and educating budtenders about their products to reach consumers.

But as cannabis customers increasingly order products online for delivery or pickup – and with the expectation that these habits will persist after the coronavirus pandemic is under control – marijuana brands should consider more direct ways to reach their audience to ensure sales stay strong, according to industry officials.