MARKETING IN THE CANNABIS INDUSTRY SERIES | 4 WAYS TO MAKE YOUR PRODUCT STAND OUT IN DISPENSARIES

As legalization continues to trickle throughout the United States, new businesses are looking to industry leaders for effective marketing tactics. The cannabis industry is still in its infancy, which provides both a hurdle and opportunity for brands to pave the way. Marketing is an ever-evolving, critical part of any business, yet many companies still rely on trial and error approaches due to the lack of relevant information available online.

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Women Hold Nearly 40% of Executive Roles in the Cannabis Industry

It’s been less than a decade since America’s experiment with adult-use cannabis legalization began. The growing legal weed industry has had an opportunity to start from scratch, without the entrenched biases that often come along with big business. And while different states have approached social and racial equity in the industry at varying paces, a new report details encouraging data, with nearly 37% of executive positions in cannabis companies held by women.

Link to story: http://bit.ly/2TLYLWw