Click the link below to find out the three unlikely states that are trying to legalize marijuana in 2020.

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Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but you are about to learn why that is a common mistake and how to look at the bigger picture at all your KPI’s, key performance indicators. The following are signs you want to monitor in your dispensaries marketing plan – We are breaking down 53+ KPI’s into seven main categories: website, Google, social media, paid, email, reputation, and finance.

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U.S. lawmakers are looking at easing restrictions on the cannabis industry’s access to mainstream banking services at a Senate hearing Tuesday, as momentum to reform federal marijuana laws builds in Congress.

Link to story: https://cnb.cx/2LGqarQ

The Food and Drug Administration (FDA) said on Friday that it was “expediting” its efforts to develop rules for CBD and plans to issue a report on the department’s progress by early fall.

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More than half of all state legislatures considered legislation in 2019 to legalize the possession or use of marijuana, a new record that illustrates a normalization of an issue that lawmakers once saw as a third rail.

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Terpenes, terpenoids, terps. Whatever you call them, these compounds in cannabis that give it distinctive aromas and flavors are popping up in consumer products everywhere. In US states where medical and recreational cannabis is legal, companies are spiking tinctures, vaping oils, lotions, foods, and beverages with terpenes, along with cannabinoids like tetrahydrocannabinol (THC) and cannabidiol (CBD). In other places, companies are marketing similar products minus the THC, with labels claiming “whole plant” medicine or “full spectrum” CBD.

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So, you’re starting a marijuana business or thinking about changing the name of your established cannabis company.
Any names being considered for a cannabis business should reflect the image the company hopes its customers associate with the firm.
Choosing the right name is trickier for a marijuana brand than for a traditional company because of the illegality of cannabis at the federal level in the United States.
There’s also the stigma attached to marijuana and the fact that legalized cannabis is a relatively new market.

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Senate Banking Committee Chairman Mike Crapo said he is open to holding a hearing soon on cannabis banking legislation, as industry advocates continue to view the Senate as a hurdle to allowing banks to serve pot businesses.

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A Maryland General Assembly task force began its work on studying possible legalization of cannabis for adult use earlier this week — a signal the legislature is getting serious about moving forward with legislation next year.

Link to story: http://bit.ly/30UDPiF

In states where recreational marijuana use has been legalized, teens are less likely to smoke it, says a new study published in JAMA Pediatrics. Other recent studies have come to similar conclusions.

Licensed dispensaries are replacing drug dealers in these states, making it harder for teenagers who aren’t of legal age to get their hands on cannabis. However, the study did not find a decrease in teen use when only medical marijuana was legalized.

Link to story: https://on.mktw.net/2Sy4m27